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I suspect it's their marketing.
Savage makes great products, but I don't think a lot of hardcore shooters buy them. I think they stick to "better" brands like Remington and Weatherby and the likes.
Where Savage shines is the weekend hunter buys them in standard calibers and ammo can be bought cheaply at walmart or kmart.
Savage is making those heavy barrel / laminate stock guns so I think there are trying to produce a nice looking, performing gun that some economical benchrest shooters could buy.
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