Fabs:
"Heck, the service industry is cruel too"
So does this mean that you cut your hourly billing rate to drive the competion out?
BTW, you have it precisely right on with company's buying market share. They will try to undercut each other on price to do that. Manufacturer's may try to do it on quality or "cutting edge" technology, but about all retailers have to work with is price.
For another mail-order house with good service and fairly good prices, try Natchez Shooting Supply. I think their website is
www.natchezss.com I've been pretty happy with their prices on many items. Watch shipping though. It can be a killer.
H.