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Several manufacturers do make products exclusively for sale at WalMart: Winchester makes a version of the synthetic-stocked M70; Remington laminated M700 ADLs; Weatherby Vanguards, are just a few that come to mind.
A Rem. M700BDL at WalMart is the same rifle you can buy anywhere else, same for most other popular rifles. Your local gunshop buys their rifles from a wholesale distributor. WalMart, KMart and most of the other chains buy theirs in great quantities, so they're getting theirs at a lower unit cost than the local guy that has to deal with a middleman.
Not hard to figure out, really. The big chains buy tens of thousands of a particular model per year. Your local shop buys a fraction of that, as does his distributor. WalMart often sells things like the Mossberg 500 for less than the local dealer has to pay wholesale for them. Such is the nature of marketing.
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denny
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