Well, for one thing he knew he wouldn't sell a single cap until you were sold out. And for another, he didn't want anybody to realize that starvation pricing was not the only option. You ruined his day two ways.
At the height of the frenzy, there were guys on one auction site bidding primers up to $125 a thousand. Some sellers weren't charging hazmat (which is a felony if you're caught!) and were (allegedly) just shipping them Priority Mail Flat Rate - also illegal.
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