Bushnell is junk

[300 RUM]

I am sorry to hear about problems with your scope. I have owned several bushnell products and have only had a problem with one. My elite 3200 scope had a small black spec that appeared by the crosshairs every few shots. I sent it in and they sent me a new one. The scope was only two months old.
I also once had a leupold vx-III the "elite" of the scope world and had the crosshair reticle lean over at about a 45 degree angle and after several attempts the scope never was never repaired they did offer to put a new reticle in it for $150.00 but that is when I got the 3200 elite. I guess no company is without its faults on occasion.

I would recommend contacting them by e-mail. I would start the letter by saying that you have owned several bushnell products and have up until now been very pleased with all their products. And say how suprised you were when this product failed. Explain you had the understanding that the product had a written lifetime guarantee, You even still have the card. And you were very discouraged when you have a warranty card that says lifetime warranty yet a broken scope was returned to you. So on and so on basically say how you were a loyal customer and were truly hurt and dissapointed by your problem not being solved.

I have worked in the customer service business for over nine years in direct customer realations as well as management positions. Letters like this usually reach someone on a personal level. Every one at one time or another has had a problem with a product they bought even those who work for manufacturers. I find this type of approach reaches people and If they cant resolve the problem, they usually go out of their way to find someone who can. But if you write a nasty letter or come on agressively, a wall will go up and nothing gets done. Keep in mind this is probably the 20th time that day someone called up yelling at them. Some one who shoes them kindness often stand out of the crowd and is recognized for it.

You would not try very hard to help someone that made you feel bad or stupid, But you would most likely do almost anything to help someone that showed you common curtesy and respect.

Too many people including myself often forget that the people on the other end of the telephone line have feelings too and if you hurt those feelings even without knowing it, They are unlikely to help. I have personally seen people react in both ways. I have seen they same employee that a customer was rude and short too basically schedule the customers repair several days out when we had openings that same day just for spite. I have seen that very same employee stay late calling until they reaarranged the schedule to get to a customer ASAP just because that customer was nice to her.

I would try the email if no response or not the response you want. Then send a letter also, if no response call and ask for a supervisor again be very nice no matter how mad you are. Always reinforce you have several of their product whether you do or not and say how you were hurt or dissapointed. Then ask how you can get help to solve your problem. This may not always work but it will most of the time