Are you talking about the ones that the custom shop does? The only problem I see with it, for me, is that the crosshair has to be a 200 yd zero and the one dot above is the 100 yd zero. For me, rather than spend the extra money to get a custom reticle which you have to know your ballastics for anyhow, I perfer to keep that money and use the standard mildot type set up and use the crosshair for a 435 yd zero. With a 300 Tommy shooting 240SMK's at around 3010 fps at 1300 elevation, that means the second dot above the crosshair, I can sight in for 100 yds and the first mildot above is somewhere around 300 and the crosshair is at 435 yds. That gives me the mildots below the crosshair for my 560, 660 760 , 850 and top of post is 935 yd zero before I have to touch any of the clicks on the scope. Now altitude, type of bullet, bc, velocity and all those other things come into consideration. But heck if you have to know your gun and where it shoots to give them the information to place the dots anyhow, why not put that money in a better mildot scope and do it this way. Matter of fact you could make your very top dot your 100yd zero or any combination thereof. I never thought there was a big deal if a dot means 300 yds or 325 anyhow. Who says the aiming points have to be even yardages? Besides with either scope if you change guns or bullets, the representative yardage changes for the dots. But that's just me.