Savage/Stevens rifles

[Dutchboy]

Why a new name? Simple. Savage has basically owned the entry level market for the last ten years. Then Remington came out with their "me too" 710.

In the mean time, Savage has been moving "up market" in general, with better finishes on their varminters, better triggers overall, and better stocks. Remember, it is hard to make money on inexpensive products.

That said, they have the production capacity to keep filling the bottom end of the market, and they are also not willing to let first-time buyers go to Remington. So, they bring out the Stevens. It doesn't drag down their "main line" products, and it keeps pressure on Remington.

Looking around in my gun cabinet, I find a number of the old Savages, and two thirds have new barrels..... It's the rifle that gets shot around here.

I'm just wondering what Remington's response will be. The 710 was a pretty amazing strategy for a supposed market leader. FWIW, Dutch.