Looking for a new .50

[300 RUM]

To clarify


There was no bullseye visible in the pic, so unless he was just shooting at a big blank piece of card board, the bullet struck (most likely) below his aiming point (bullseye). I am guessing below when in actuality it could have hit high, left , right etc.

Where did the bullet impact in relation the the point of aim (bullseye).

If it was below than the aiming point, how far below?
What distance was the gun zeroed at ? (assuming the above is correct and the bullet struck below the point of aim)