Out of the box or custom?

[Jack]

Bill, IIRC, you were asking about a deer rifle.
A factory bolt action deer rifle will be accurate enough for deer at any reasonable range. What a reasonable range is depending on how skilled you are.
I would suggest planning to spend nearly as much on a good quality scope as you do on a factory rifle.
Now, if you WANT a custom rifle, that's between you and your checkbook.
But will you get more shots or more deer with a custom rifle? nope.